I wanted to share with you something that ignited the flame for me to start my eco-printing and felting small business...
First, we need to take a step back and understand the world of Fast Fashion a bit better.
What is Fast Fashion?
Fast fashion brands produce clothes in mass amounts, extremely quickly. They do this by keeping production costs low and advertising budgets large.
A few key characteristics include: cheap labour, unsafe working conditions, and operate in countries with minimal to no environmental regulations. In doing, big brands can quickly produce high volumes of cheap clothing to the masses.
Consumers then purchase these clothes for a low price, hoping to quickly chase the fashion trends as soon as they come out.
We can't turn a blind eye to the facts.
The fast fashion industry emits 1.2 billion tons of CO2 equivalent per year and are responsible for producing 20% of global wastewater.
The industry is one of the largest consumers of freshwater on the planet. To put this in perspective 80 billion cubic metres is enough to fill about 32,000 Olympic size swimming pools.
If you're interested in learning more about Fast-Fashion, please watch the below video "The Ugly Truth Of Fast Fashion", which is also on Netflix.
Here are some additional Fast Fashion Facts.